Learn the top organic SEO Tips for WordPress in 2020 that will have your website outperform the competition.
There are over 1 billion websites worldwide, and in 2019 Google recorded over three and a half billion web searches daily. SEO (search engine optimisation) is your friend and traffic generator you need! If your site isn’t performing as well as you hoped, we’re here to help you increase website traffic. Let’s turn those visitors into returning customers.
In this article, we’ll take you through aspects of website design and the 19 best organic SEO Tips for WordPress in 2020 you will find!
None of the tools and services mentioned in this article is paid advertisements, and they are merely our recommendations of tools and services we use.
Organic SEO Tips for WordPress in 2020 with Web Design
When considering the design of the site, this may seem less important than the elements of advertising, promoting and optimising your website to get higher rankings in Google. However, if you don’t have a solid foundation, you’ll find a lot of your efforts are fruitless. Don’t cut corners. Consider your website like a product. If the product is excellent, it will sell itself in many ways. If the product is somewhat incomplete, you’ll find it a hard sell against competing websites in your sector. Here are some tips to increase website traffic via your website’s design…
1. Choose the right domain name
Starting with the basics. Your domain name (website name) is the home of your site, and it helps to get it right. Have you ever wondered why the DIY hardware store B&Q has a domain diy.com opposed to bandq.com? The answer… keywords! Now we’re not suggesting changing your business name, but if you’re about to start out, consider having a keyword in your domain name. Customers can quickly identify what you are and what you do, even before reading the title.
Geographic targeting your domain name is also an effective way to increase your traffic. If your business operates in a specific geographical area, such as the UK, and having a localised .co.uk domain name can go a long way in establishing trust with the end consumer.
2. Page speed: SEO tips for WordPress 2020
Website loading speed has to be built into your site from day zero. It is the most essential element of any website. You have about 3 seconds before a user clicks off and if that’s wasted on a poorly hosted website, with high-resolution images which aren’t optimised, you’ve just lost your lead. So it’s not surprising to know that loading speeds are directly correlated to conversions, revenue and bounce rates. In turn this will all help with increase website traffic in 2020.
A tool we use to test site speed is https://tools.pingdom.com/, enter your site address and see how well you are doing. Make sure the images you have used are saved and optimised for websites, limit large graphics and video backgrounds. If you’re using WordPress, delete any plugins and themes that you are not using.
Finally, ensure you have the right hosting provider that can keep up with the demands of your site. If you’re not sure which hosting provider to use, WordPress compiled a shortlist of their top recommended services which you can find here: https://wordpress.org/hosting, other hosting providers are available.
3. Do blogs help SEO?
Likely, you’ve never come across our website before this ‘SEO Tips for WordPress in 2020’ post. How? Blogs. If you want to increase your site traffic, blogs are a great way to reach a new audience. When creating blogs, it’s key to remember your content needs to be original, well written and engaging. If you decided to take this route, keep in mind the SEO mentioned below.
4. Maximise website traffic with UI optimisation
Who are you building your website for, and what is the website’s primary purpose? With UI Optimisation, it deserves its own blog post entirely. In a nutshell, your site must perform its use effectively. Ask yourself, are you getting the information your target customer wants as simply as possible? Ideally, conduct some research with someone you’d consider your core customer and have them suggest what was challenging, and improvements need to be made in all aspects of the site from your call to actions to navigation menus. If you can crack this, you’ll see bounce rates decrease, and your Google ranking improve, this being your traffic generator.
Additionally, when thinking about UI Optimisation, consider the layout of your website and how it appears across other devices. Ensure that it’s easy on the eyes and large chunks of texts are broken up with white space and images to maximise its effectiveness and offer a boost to the website’s overall aesthetic.
5. Improve website traffic using internal linking
Each page on your site has its own individual ranking. By using internal linking, you help distribute this rank across other pages of your website, as well as establishing page hierarchy. Useful internal page links can also be a traffic generator, as users spend on your site, thus also giving your website a positive boost. For instance, if you have a post on increasing traffic, you could link to another post that might interest your users, such as website advertising and promotion. This will help users better navigate and increase website traffic.
6. SEO tip for WordPress… responsive design
You’re probably already aware that 60% of users view content on their mobile device. Don’t think just because your target audience might not be accessing your site this way, that it won’t have a significant effect – it does.
If your website isn’t mobile-friendly and responsive, Google will rank your website lower on mobile searches, as well as desktop searches.
You can find out whether your site is mobile friendly and how to improve your sites mobile content by going to https://search.google.com/test/mobile-friendly.
7. Content can help boost site SEO
An obvious point, but worth a mention as a key traffic generator technique… Your website ranking will not increase, and users will not return if your site has a few words that were published four years ago. Keep your site fresh and up-to-date, with a minimum of 500 words on each of your pages. Make sure the content is engaging, written with keywords and purpose in mind. Also, don’t fall in the trap of duplicating the same content across your website, this will be penalised by search engines.
Equally, content also refers to all the media your site has published. Videos are now a factor Google considers when ranking website page. Consider having a balance of images, text and videos.
An easy way to add content, without changing the cornerstone pages (critical pages on your website) is to publish blogs related to business/ sector.
On a final note, titles of pages are super important for user experience and SEO. Use this great tool to help you write better titles/headlines to your blog posts: https://coschedule.com/headline-analyzer.
8. Branding to improve user experience and boost organic SEO
It’s not often considered a big traffic generator – well that’s because it isn’t as such, but having a great brand can go a long way to establish a rapport with users and have them return. It’s essential to keep your branding consistent across all the ages and platforms your business operates. An easy way to manage and track this is by creating a stylesheet containing the brands; fonts, colours, logos and style.
Outperform Competition with SEO Tips for WordPress in 2020
Search engine optimisation is a fancy way of saying, tailoring your website so search engines can do two things;
a.) understand what your website is about;
b.) determine the authority your site has against competitors.
Without SEO, it’ll be tough to organically (without paid ads) be found in Google search results. Ensure you implement all of these traffic generator techniques and better your chances at ranking number one on Google.
If you’re using WordPress, we recommend you go install Yoast SEO for free, to help optimise your website. Yoast is a fantastic WordPress Plugin that can save you time in improving your site.
9. Keywords – The key to free organic SEO
It’s the golden ticket to search results, yet now everyone is doing it. A keyword is simply a popular term often used to search content in Google i.e. ‘Vegan Cafes’. If you’re not implementing the right keywords on your website, there is a strong possibility search engines don’t know what your content relates to and therefore will not place your site near the top, as it sees it as less relevant. On the other hand, don’t keyword stuff (overuse many keywords frequently). Make sure that the content flows and is natural.
An excellent way to start is by doing keyword research on your niche to find keywords that are in a low competition that relate to your area, so customers can begin to discover you.
10. Long-Tail Keywords
Equally, long-tail keywords can be beneficial if you’re just starting out. These are longer search phrases that tend to have less competition. This is useful traffic generator as it means you can quickly rank at the top of the search for that phrase.
Taking our ‘Vegan Cafe’ example from before, think about the thousands of such cafes. It’ll be very challenging to rank anywhere near the top of that search term. However, trying to rank for ‘Best Vegan Cafe in North London’ would be much more accessible. Therefore, take some time to carefully think about how your customers might be trying to search for you and ensure that your website is targeting those search terms to get the best results and improve website traffic 2020.
There are some great keyword research tools out there, some free and some paid for. We have found that actually hiring SEO freelancers or agencies just to do the keyword research element of your organic SEO an efficient and cost-effective way to get access to the paid tools at a lesser price.
11. Heading Tags
On-page hierarchy is vital to your overall website structure and how search engines read your site. Help boost website traffic by making sure your site only has one <h1> (heading 1) tag at the top of the page that includes the keyword you are targeting and in the same space (<div>) you can add some paragraph text <p>.
In numerical logical order, you’ll have <h2> tags for subheadings and <h3> and so on. You can have multiple <h2> tags, but keep one <h1>.
Make sure that you never jump out of logical order. So, if for instance you go to <h4>, don’t just jump straight back to <h2>, go back to <h3> first. By having a logical structure, it can help your page rank better in search results.
The basic structure of your website is laid out in a sitemap and are read by search engines to understand the complete framework of your site. If you don’t already have one, you need one.
To check, type in your website name, forward slash ‘sitemap.xml’ (name.com/sitemap.xml). If you don’t have one, you need to get one, plugins like Yoast and Jetpack can automatically generate them!
13. Alt-Tags – vital to improving website traffic
A simple yet effective way of getting search engines to understand your content is by adding alt-tags to your images. Alt-tags are simply alternative text, small descriptions as it were, that tell search engines what the image is. If for instance, you have a header image of your cafe, that is a perfect opportunity to add in the name ‘XYZ, cafe in London’ (or wherever that cafe maybe)! Alt-tags are a straightforward addition to add to any media content, and if not already implemented, we recommend you go through your media library and add them in immediately.
Yet, again we must add caution, search engines also do not like keyword stuffing here and it could negatively affect your google search ranking if you simply just list a bunch of keywords.
14. Think Backlinks for SEO
Another worthy mention in these ‘SEO Tips for WordPress in 2020’ is backlinks. To have a backlink means another website is linking to you. This is quite hard to achieve, especially when sites you want backlinks from our competitors. So, you need to be creative about this element of SEO.
Firstly, don’t neglect the basics. Get your business on many forms of social media and business directories with links back to your website.
If you’ve got something newsworthy, write a press release and send it to local news outlets which might publish and you can also consider submitting press releases to PRWire for a great link back to your website. Just by doing so can help be an automatic traffic generator for your website. Unfortunately, most sites aren’t that newsworthy, so find a close niche to your business. Perhaps you’re a florist, reach out to wedding venues and offer to write a blog about choosing the right flowers, or even better have them recommend you as the local florist of choice with a link back.
You need to think about businesses you can work with and guest blogging to get backlinks. It’s such a vast topic to sum up in a few words; so we’ll leave this one in the capable hands of https://backlinko.com/ should you wish to read more about creating high-quality backlinks.
15. Schema Mark-Up
Add HTML tags to your content with schema mark-up to help search engines interpret and extrapolate the data from your site quickly and easily. Search engines use this data to provide information to users on their search engines in the form of rich snippets. WordPress had some great plugins to help you implement schema into your site, or you can follow this incredible Moz.com article in the best SEO practices for adding schema to your site. https://moz.com/learn/seo/schema-structured-data By adding scheme, not only will it help Google understand your website and rank it higher in search, but it can help increase website traffic.
16. Analytics – Track the implementation these SEO Tips for WordPress in 2020
If you right now don’t have analytics tracking on your site, head over to Google Analytics and sign-up and implement it. To keep users and convert them into customers, you must understand first how all of your users are acting on your website. By understanding this, you can learn how to increase website traffic on your site.
Follow the data, tweak and make improvements. If you notice a high bounce rate, investigate it, because that’s likely affecting your Google ranking. For instance, it could be on one specific page you see that you have a slow-loading, or the content is outdated. Find out what it is and follow the data to improve your website.
17. Meta Descriptions – Let crawlers be your traffic generator
Just like titles, meta descriptions are seen by the user just underneath search results. Meta desciptions are not only a great way to sell your page, blog or business to potential users, but also to include keywords and phrases specific to that page to help it rank in search. To write a good meta description, make sure it reads well for humans (not keyword-stuffed) and is persuasive and accurate as possible. Also, make sure it isn’t just a duplicate of your page title, keep it unique! You can also add a mention of current special promotions you’re running to entice customers in.
Name, Address and Phone. You’ll be surprised how often this becomes an inconsistency amongst a businesses digital footprint. If you have a ‘Google My Business’ page, that’s the format you need to keep your business name, address and phone number across your website and any directory you ever enter your business information into. If you don’t have ‘Google My Business’, you should consider signing up to get your business listed by Google in local listings quickly. It can be the difference to your businesses local SEO listing just one place below a competitor in your area.
19. SSL Certificate
Finally, in our series of SEO Tips for WordPress in 2020 we have website security. If your website is not secured with an SSL and forcing https://, this will radically reduce your domain authority and cause your website to rank poorly.
Fortunately, most sites can get a free SSL certificate with Let’s Encrypt. This gets your website the green padlock next to the website name on the browser and increases security, so customers are likely to trust the website’s legitimacy.
These organic SEO tips for WordPress in 2020 will help create new customers! Go ahead, implement these changes and let us know if you need any help.